Stretching is not upscaling
Any editor can change a 640 by 360 clip into 1920 by 1080. It simply spreads each pixel over a bigger area and smooths the gaps with interpolation (bilinear, bicubic or Lanczos). The file is bigger, and it looks as soft as ever, because no new information was added. Many "upscalers" are exactly this.
AI upscaling works differently. The model has learned what sharp edges, skin, foliage and text look like, and uses that to draw plausible detail at the new size. When it works, it looks like the video was filmed at a higher resolution. When it does not, you get a slightly waxy look, which is why seeing a preview matters.
Why 1080p, and not 4K
We stop at 1080p. A 480p source has fewer than five per cent of the pixels of a 4K frame, so a 4K result would be nearly all invention, and it would be four times the file size for a picture that is not four times better. 1080p is the sweet spot: it matches almost every phone, laptop and TV viewing situation, it uploads quickly to social platforms, and the quality gain is believable.
If you really need 4K for a project, upscale to 1080p here and let your editor or the platform handle the last step.
Which sources upscale best
Based on what we see in testing:
- 720p to 1080p: modest but clear improvement, smoother edges.
- 480p (SD, older phones, DVDs): the biggest visible gain.
- 360p or lower: improves, but sets lower expectations, especially on small faces.
- Already 1080p and soft: usually skipped, since there is little to gain.
Common upscales
| From | To | Expect |
|---|---|---|
| 360p | 1080p | Cleaner and smoother; fine detail is predicted |
| 480p | 1080p | Large visible gain on faces and edges |
| 720p | 1080p | Subtle but clear improvement |
| 1080p soft | 1080p | Cleanup only, AI skipped when not helpful |
Aspect ratio and orientation
We keep your proportions. A vertical phone video stays vertical, a 4:3 clip stays 4:3, and nothing is cropped or stretched. When the target is 1080p, we fit your video so that the short side is at most 1080 pixels, which means a vertical clip comes out at 1080 by 1920 when the source is large enough, and smaller when it is not.
A note on sources
The cleaner the source, the better the upscale. A 480p file straight from a DVD rip or an old camcorder export upscales more convincingly than a 480p copy that has been saved from a social platform, because platform copies carry added compression damage. When you have a choice, use the oldest copy.
Screen recordings, animation and cartoons upscale especially well, because their flat colours and sharp lines are easy for the model to predict.
Frame rate and format
Output is H.264 MP4, which plays on practically everything: phones, browsers, TVs and editors. Frame rate and audio are preserved. We do not interpolate frames, so a 24 fps film stays 24 fps and your motion keeps its natural look.
If your clip is a screen recording with small text, upload it at its native display size rather than a shrunk copy. Text reconstructs much more cleanly from clean source pixels.
Upscaling for different destinations
For YouTube, upload at 1080p, which also gets you a better bitrate allocation than a 480p upload. For presentations, 1080p is plenty on any projector you are likely to meet. For archives, keep both the original and the upscaled copy, since the upscale cannot be undone.
Upscale video to 1080p in three steps
- UploadDrop your 360p, 480p or 720p video in the box.
- PreviewSee 15 seconds upscaled and compare with the original.
- DownloadPay once and download your 1080p MP4.
See it on your own video
Free 15-second AI preview. No signup. $9.99 only if you want the full file.
Upload a video →Frequently asked questions
Will upscaling a 480p video to 1080p look sharp?
It will look clearly sharper than a plain stretch, but it will not match footage filmed in 1080p. The preview shows exactly how far it goes.
Do you support 4K?
No. We output up to 1080p because larger sizes from small sources are mostly invented detail. See upscale video to 4K: an honest guide.
Is the aspect ratio kept?
Yes. We never crop or stretch your video.
How big can the file be?
Up to 500 MB and 10 minutes. AI restoration covers clips up to 2 minutes.