Export settings that survive recompression
- Vertical 1080×1920 (9:16) for Reels and TikTok. Uploading smaller then letting the app scale up hurts quality.
- 30 fps is a safe default. Higher frame rates need more bitrate and often get reduced.
- H.264 with AAC audio in an MP4 container.
- Bitrate around 10 to 15 Mbps from your editor. The platform will lower it, but starting high helps.
- Avoid very noisy or grainy footage. Noise is bit-expensive and often turns to blocks after upload.
In-app quality toggles
Instagram has an option in Settings, under data usage and media quality, to upload at the highest quality. TikTok has a similar upload quality or HD setting. Turn these on. They do not make low-quality footage good, but they stop the app from lowering it further.
Upload sharper short videos
- Export vertical 1080×1920Set the project to 9:16 at 1080×1920 and 30 fps.
- Clean your source clipsIf clips are noisy or blocky, run them through the fixer before editing.
- Save to your deviceDo not share straight from the editor into the platform.
- Turn on high quality uploadUse the highest quality upload option in app settings.
Try it on your own video
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Upload a videoFrequently asked questions
Why do my Reels look pixelated?
Instagram re-encodes uploads. Low-resolution source clips, noise and fast motion make the compression visible.
What resolution should TikTok videos be?
1080×1920 vertical is the standard. Uploading lower resolution gives the app less to work with.
Does posting a story look worse than a Reel?
Stories are compressed separately and often look softer. Upload the highest quality clip you have.
Can I repair a downloaded Reel?
You can clean up and upscale a downloaded clip, but quality will never match the original upload. Respect creators’ rights and only fix your own content.
Related guides
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